Why the practice exists
Everyone who has worked inside a business long enough has watched the same thing
happen. A problem gets noticed. Someone calls a vendor. The vendor — reasonably,
from where they sit — proposes their product. Six figures and eight months later
the original problem is still there, now with a subscription attached.
It is rarely anyone’s fault. It is a structural issue: almost every party in
that conversation is paid more when more is bought. The organizations that avoid
it are the ones with someone senior and genuinely independent in the room early —
before the shortlist, before the demo, while the question is still “what are we
actually trying to fix?”
Most small and mid-sized organizations cannot justify that person full-time. So they
go without, and pay for it later. Ottotell is the attempt to make that judgment
available by the week and by the month instead of by the salary.
What we are, and what we are not
We are a small senior team — [[YEARS]]+ years each of building, integrating and
running business systems, on both the in-house and the consulting side. We are
strongest in IT and applied AI, and deliberately not bound to either. A good share
of our work ends in a process change, a renegotiated contract, or a conversation
between two departments that had never had one.
We are not a managed service provider, and we do not want your helpdesk. We are not
a software agency looking for a build. We are not a large consultancy that sells
with partners and delivers with graduates. And we are not an AI shop — AI is one
instrument among several, and it is the right one less often than the current market
noise suggests.